Our Solution

We treated every touchpoint; menus, A-boards, packaging, stickers, and off-line billboards for the new identity. A central asset library and brand playbook ensured 21 restaurants rolled out updates flawlessly. Social and in-store creative earned a coveted D&AD commendation.

Impact

Byron’s visual presence snapped into a single, recognisable story in under nine months. The asset library remains the chain’s design backbone even after a change of ownership.