Yohay Etsion
Managing Director and owner
Yohay runs Maad House, takes the larger work, and keeps the business, offer, and final decisions aligned.
About Maad House
A small studio with named people at the front.
Maad House is a design studio owned and run by Yohay Etsion, with creative direction by Reece Heron. We combine named human leadership with an AI agent workforce across brand, web, and ongoing design work.
People and roles
Two people, with clear roles.
Reece Heron
Creative Director, independent contractor
Reece leads the creative work, from the first conversation through to the finished result.
Point of view
Make the outside match the business.
A business can change long before its brand or website does. What once fitted can start to hide the quality of the work, confuse the offer, or make the business harder to recognise. We help bring the outside back into line with what the business has become.
We do not start by replacing everything. We find what still works, give the work a clear direction, and change the parts that no longer serve the business.
How the studio works
Your own brand department, led by people you know.
Yohay and Reece set the direction, review the work, and sign the decisions that define the brand. The AI agent workforce supports research, positioning, writing, design, and production. You always know who is responsible.
- 01
Understand
We learn the business, the audience, the offer, and what the current brand or website is no longer doing well enough.
- 02
Direct
We agree the message and visual direction before making a full set of pages and assets.
- 03
Make and support
We build the brand and website as one connected system. You review the work before launch, and we can continue with design, content, website updates, and brand guidance afterwards.
Selected work
Work across brand, web, packaging, and ongoing support.
Selected projects for hospitality, professional services, technology, and consumer products.
Brand, campaign and packaging
Byron Burgers
Brand rollout across restaurant, packaging, campaign, and in-store touchpoints.
Brand and Shopify
SKYMOD Watches
Brand identity, Shopify store, and campaign creative for a watch microbrand.
Ongoing design support
Linkilaw Solicitors
Ongoing design support across web, print, and presentation work.
Start a project
Have a project in mind?
Tell us what you are building, refreshing, or replacing. We will look at the scope and tell you plainly whether we are a good fit.