Carbon Integration’s PPC budget was ballooning while lead volume stayed flat. The culprit: a dated, slow website that leaked conversions and offered little credibility for a B2B tech buyer.
Our Solution
We scrapped the old funnel, mapped user intent, and designed a lightning-fast site focused on trust signals and clear CTAs. Heat-map testing informed UI tweaks, while our dev team baked accessibility and page-speed wins into the code. We host and monitor the site to keep it conversion-ready 24/7.
Impact & Partnership
The client reports a “significant increase” in conversions in Q1 post-launch and has re-allocated ad budget toward product development. We continue fine-tuning pages for incremental gains.
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