Campaign and packaging

Byron Pickle Beer

A playful campaign and packaging system for a limited product launch.

Selected Maad House work for Byron Pickle Beer

Project context

The project

A limited product launch needed a clear idea that could work on the package and around the campaign.

Maad House developed the campaign direction and carried it across the launch materials.

Scope

What we made

Packaging

A product package built around the launch idea.

Campaign design

A visual direction for the supporting campaign.

Launch assets

Related assets prepared for the launch touchpoints in scope.

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