Positioning and message
Clarify who the brand is for, what it offers, and the ideas that should stay consistent across pages and campaigns.
Branding agency London
A branding agency in London for businesses that have outgrown how they look and sound.
We bring positioning, message, and visual identity into one practical brand system, led by people you know by name.
Brand identity and direction
A brand that makes the business easier to understand.
When a business changes, its brand can fall behind. The offer becomes harder to explain, the visual identity stops fitting, and each new piece of work starts from a different place.
We help you decide what the brand needs to say, how it should look, and how it should work across the places customers meet it.
What we do
One connected brand system.
Visual identity
Create or refine the logo, colour, typography, and image direction so the business is easy to recognise.
Practical brand tools
Set clear rules and reusable assets for the website, presentations, campaigns, and day-to-day design work.
What comes after launch
Your own brand department
A designer you know by name leads and signs. A workforce of AI agents does the making. After launch, your team can give the department new pages, campaigns, presentations, and ongoing design work. Maad House keeps the brand rules current and guides the work you ask us to sign.
Meet the departmentHuman lead
Named people lead the work.
Yohay Etsion
Managing Director and owner
Yohay owns and runs Maad House, takes the larger work, and keeps the business, offer, and final decisions aligned.
Reece Heron
Creative Director, independent contractor
Reece leads the creative work, from the first conversation through to the finished result.
How the work runs
Clear direction before more design.
- 01
Understand
We learn the business, the audience, the offer, and what the current brand is no longer doing well enough. We also identify what still works, so it is not replaced without a reason.
- 02
Define and design
We agree the position and message, then build the visual identity and practical rules as one connected system.
- 03
Apply and support
Specialist agents support the making under human direction. You review the work and approve it before anything is used.
Selected work
Brands made to work across real touchpoints.
Brand, campaign and packaging
Byron Burgers
Brand rollout across restaurant, packaging, campaign, and in-store touchpoints.
Brand and Shopify
SKYMOD Watches
Brand identity, Shopify store, and campaign creative for a watch microbrand.
Brand and print
Ardour Restaurants
Brand and print design across menus, brochures, and restaurant materials.
Start a project
Have a brand project in mind?
Tell us what you are building, refreshing, or replacing. We will look at the scope and tell you plainly whether we are a good fit.